Businesses today operate in an increasingly data-rich environment, where decisions are driven by insights derived from data analysis. Business Data Analytics is a discipline that focuses on the application of statistical analysis, predictive modeling, and data mining techniques to uncover actionable insights from large datasets. This course provides a comprehensive introduction to the fundamental concepts, methods, and tools used in business data analytics. Through a blend of theoretical lectures and practical exercises, students will learn how to harness the power of data to support decision-making processes, optimize operations, and drive business growth.
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